I have researched the sales figures of similar genres, to what I want my magazine to be, that are already established in the market. In my research I have found that overall sales figures for magazines such as NME and kerrang are down from last year. This suggest that these magazines are not providing the reader the content which they desire. There is therefore a gap in the market which i may be able to expose if my research is good enough. Although it may be hard to gain an audience in this market as The Fly and Classic Rock's sales figures are up.